Selected Work

Case Studies

In-depth looks at two major projects — from brief to outcome, with the thinking, process, and results behind the work.

Global Onboarding
Learning DesignVisual IdentityInteractive Design
Global Onboarding Programme
An island-hopping visual world that gave learners agency over their own journey — bringing illustration, character animation, and interactive design to global onboarding.
92%
satisfaction score
88%
accelerated role readiness
10K+
hub visits
Read case study
GenAI Initiative
Creative CodingLearning DesignInteractive Design
GenAI Initiative
Visual identity and custom-coded interactive learning experiences for a company-wide programme to build AI literacy across Expedia Group — extending the platform beyond out-of-the-box capabilities.
3
custom coded blocks
5
learning modules
4K+
employees reached
Read case study
Case Studies
Learning DesignVisual IdentityInteractive Design

Global Onboarding Programme

An island-hopping visual world that gave learners agency over their own journey — bringing illustration, character animation, and interactive design to global onboarding.

Deliverables
SharePoint Hub · 8 Rise Modules · Brand System
Scope
Global — EMEA, NORAM, APAC, LATAM
Tools
Illustrator, After Effects, Articulate Rise, SharePoint
Industry
Learning Design
Global Onboarding SharePoint Hub

One experience. Four regions. A world worth exploring.

Global onboarding programmes often struggle with a fundamental tension: they need to deliver a consistent experience while feeling personal and relevant to each new joiner. The brief was to create a distinctive visual world that would make onboarding memorable — and feel like something genuinely worth spending time with.

"It was unlike any onboarding I'd experienced before." — New Joiner, Expedia Group

Eight islands. Four regions. One connected world.

The solution was an archipelago of eight islands — Volcanic, Polar, Archaeological, Animal, Manmade, Tropical, Urban, and Tech — each mapped to a real geographic location across the four regions.

Each island was delivered as an interactive e-learning module built in Articulate Rise, all housed within a custom SharePoint hub. A cast of characters, a system of illustrated environments, and a guided narrative structure transformed what could have been a tedious process into something genuinely engaging.

SharePoint hub screen
Island module screen 1
Island module screen 2
Island module screen 3
The Archipelago — eight islands
Infographic mockup
Multi-device mockup
92%
satisfied with their Global Onboarding experience
88%
said it accelerated their ability to meet role expectations
10K+
hub visits since launch across four regions

A programme new joiners actually remember.

Result
The island-hopping identity gave the programme a distinctive character that set it apart from anything new joiners had experienced before. Delivered across four regions, the programme reached thousands of new joiners and set a new standard for what onboarding could be.
Next Case Study
GenAI Initiative
Case Studies
Creative CodingLearning DesignInteractive Design

GenAI Initiative

Visual identity and custom-coded interactive learning experiences for a major company-wide programme to build AI literacy across Expedia Group — making complex concepts feel approachable and engaging.

Deliverables
Visual Identity · 5 e-learning Modules · 3 Custom Coded Blocks
Scope
Company-wide — all levels
Tools
GitHub Copilot, HTML/CSS/JS, Illustrator, Articulate Rise
Industry
Learning Design · Creative Coding
GenAI Initiative

Making AI feel approachable to an entire organisation.

Expedia Group needed to build meaningful AI literacy across thousands of employees — from leadership to front-line teams. The programme covered GenAI basics, large language models, and how to use these tools effectively in their roles.

The brief required both a strong visual identity and learning experiences that felt genuinely engaging — not another compliance module.

A universe theme, stunning photography, and extending the platform's native capabilities with custom-built interactive components.

I developed a universe and stars visual identity for the programme — deep space photography, an immersive dark palette, and a sense of scale and possibility that immediately set the tone for the learning experience.

Where Articulate Rise couldn't go far enough, I built what was needed. Using GitHub Copilot alongside my own working knowledge of HTML, CSS, and JavaScript, I created three custom interactive components that extended the platform beyond its standard capabilities.

"The best training so far at EG. Well done, team!" — Employee, Expedia Group

These included two parallax scroll experiences — full-bleed photography that stays fixed as text slides over it, creating a cinematic depth effect — and a horizontal card carousel that let learners explore use cases in a more engaging, interactive way.

Parallax scroll block 1
Parallax scroll block 2
Horizontal carousel
4.65 / 5
average star rating
5,876
completions within first month
89%
attendance rate across the Legal Week of Learning GenAI sessions
Result
The programme raised the bar for what's possible inside an e-learning authoring tool — proving that with the right combination of visual identity and strategic custom coding, you can create learning experiences that feel genuinely premium and engaging.
Previous Case Study
Global Onboarding Programme
About

Sarah Shenton

I'm a Senior Visual Editor and graphic designer specialising in learning content, information design, and digital learning experiences. I create clear, engaging, audience-focused content that brings ideas to life — whether that's through illustration, visual storytelling, or interactive design.

With a background spanning learning design, editorial storytelling, and AI-assisted design-to-code work, I bring a strong mix of visual judgement, concept development, and editorial sophistication to every project.

Previously at Expedia Group, where I spent ten years as the team's sole graphic design specialist — working across Canva, SharePoint, Articulate Rise, and beyond, from concept through to delivery. When the tools run out of steam, I code custom solutions.

Skills
Creative & Editorial
Visual storytellingInformation design Data visualisationIllustration & icon design Page layoutDigital learning design Brand consistencyConcept development
Technical
IllustratorInDesign PhotoshopAfter Effects CanvaArticulate Rise SharePointHTML / CSS / JS GitHub CopilotMiro · Jira
Experience & Education
Senior Visual Editor
Expedia Group
2016 – Present
Designer
Archetype Studio
2015 – 2016
Design Certificate
Shillington College
2014
Get in touch

Let's work together.

I'd love to talk about learning design, editorial and scrollytelling projects, or interactive design collaborations. Whether you have a brief in mind or just want to chat about design, I'd love to hear from you.